Basic Info

Name: Hidden Folks
Platforms: Steam (PC, Mac, Linux), App Store (iPhone, iPad, Apple TV), Android later
Release date: February 15th, 2017
Price: $7.99 on Steam, $3.99 on the App Store
Developers: Adriaan de Jongh, Sylvain Tegroeg
Press contact: Adriaan de Jongh,


Search for hidden folks in hand-drawn, interactive, miniature landscapes. Unfurl tent flaps, cut through bushes, slam doors, and poke some crocodiles! A strip of targets shows you what to look for. Tap a target for a hint, and find enough to unlock the next area.

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When game designer Adriaan de Jongh accidentally stumbled upon product designer and illustrator Sylvain Tegroeg's graduation exposition end of 2014, Adriaan was immediately drawn to the illustrations that served as a background to Sylvain's graduation project. Adriaan jokingly said to Sylvain that they should make a game together. After one casual meeting where Adriaan showed a prototype made of stolen art from Sylvain's website, they decided to dive into the adventure of making Hidden Folks together.

Everything in Hidden Folks is draw by hand, scanned in, placed, layered manually, animated, and scripted. All sounds you'll hear originate from the developers' mouths. There are no time limits, no points, just areas with a bunch of folks and objects to be found. The game initially featured around 15 areas with themes like the camping, the desert, the laboratory, and the suburbs. In June 2017, Adriaan and Sylvain released a free update including a giant factory. You can expect them to make more areas and new features.

Sylvain and Adriaan showed Hidden Folks at various events, after which they learned so much about the game that they threw everything away and started over to make it better every time. After completely new versions of the game at GDC, PAX East, and Gamescom, they went into full production to make Hidden Folks v1.0, which was released February 15th. Three months later, they released the Factory update. They are now working on various unannounced features and new areas.









Sylvain & Adriaan

Awards & recognition

BIG Indie Pitch San Francisco Winner
Anifilm: Best Game for Kids and Teenagers Winner
Google Play: Indie Game Contest Nominee
Golden Kalf: Best Interactive Nominee
Unity Award: Best Mobile Game Nominee
Golden Leeuw: Best Interactive Media Nominee
Gamekings: Best Dutch Game of 2017 Nominee
Golden Joystick: Mobile Game of the Year nominee Nominee
App Store: Game Of The Day Official Selection
Day of the Devs Official Selection
The MIX Official Selection
Indie MEGABOOTH Official Selection
Indie Arena Booth Official Selection
Fantastic Arcade Official Selection
IndieCade Official Selection
Indie Dome Official Selection
VGA Gallery Official Selection
Bitbash Official Selection
INDIGO Official Selection

Press coverage

“an interactive version of 'Where's Waldo?' with a soothing, intricate aesthetic.”
- Jessica Conditt,

“a stylish collaboration between an indie dev and a pen-and-ink artist”
- Charlie Hall,

“2017's Game Of The Year”
- Nerd³

“the Where’s Waldo? game you didn’t know you wanted”
- Andrew Webster,

“the drawings [...] are works of art on their own, but Hidden Folks really comes alive in motion.”
- Darren Nakamura,

“Where's Waldo? finally gets interactive in this video game”
- Kathryn Madden,

“the lovely, deceptively simple monochrome line drawings are bursting with life, teeming with animations, and completely daft.”
- John Walker,

“it's utterly charming. From its use of simple design, its variety of themes, its use of interactive animation, and the use of man-made sound.”
- Emily Sowden,

“the art is gorgeous, the little touches of animation and sound that have gone into the game provide this exquisite little world for you to poke around in.”
- Carter Dotson,

“absorbing and lightly funny”
- Keith Stuart,